We Do Lines has been featured in Bloomberg Businessweek! The article discusses how unique the “ We Do Lines” brand and the parking lot striping industry are. CEO Chris Couri details how he was able to launch and grow We Do Lines to 17 locations across the country, starting with major clients like Doral Golf Resort & Spa in southern Florida, which Donald Trump now owns. Chris notes the importance of parking lot striping, as almost 20 percent of car accidents occur in parking lots and that their employees must be very meticulous for each job. Chris also includes his dream parking lot job, The Mall of America. Click here to read the entire feature.
By Eric Spitznagel
Chris Couri, 36, is well aware that at least part of the reason for his company’s success is its racy and admittedly juvenile name: We Do Lines. “People are always taking pictures of our vehicles and the trailers, posting them on Facebook ( FB),” he says. The name is intended to call to mind a certain illegal narcotic that’s typically imported from Columbia and consumed through the nose. “What better way to grow a brand,” offers Couri, “than free publicity that’s generated from the name?”
The actual lines done by the Ridgefield, Conn., company are of the pavement variety: It paints lines in parking lots. This is a peculiarly small specialization that has grown from a three-person operation in 2008 to a nationwide enterprise, with 17 locations from New York to North Carolina to Ohio. It recently expanded to the West Coast, opening a franchise just outside Phoenix. “Dry and hot is the best weather for us,” says Couri. Most of the paint jobs can take up to 30 minutes to dry, but in Arizona’s triple-digit temperatures, “our paint dries within minutes.”