|(L. to R.) Thomas E. Darrow, COO; Daniel Rella, CFO; and C. J. Couri, CEO,
of We Do Lines were in the landscape business and came up with We Do Lines
and the parking lot striping idea during a "brainstorming" session.
As the song goes: "They paved paradise and put in a parking lot"
- and a new parking lot striping franchise is promising outdoor property
management companies a new revenue stream. New England-based franchisor
We Do Lines says landscape companies are positioned to deliver these services for
their commercial and industrial clients.
Some companies have already added the franchise to their operations.
As of this writing in mid-summer,
We Do Lines (WDL) had 12 franchise units across the United States, and it's projecting
100 units over the next five years. With the parking lot striping industry
being so fragmented, WDL also entertains the conversion of existing businesses.
After having taken over and operated Young's of Ridgefield, a commercial
and residential landscape company, rental equipment and power equipment
service center in Ridgefield, Conn., Chris Couri, CEO of
We Do Lines, along with partners, Tom Darrow, company COO, and Dan Rella, CFO, sought
an additional business opportunity to leverage their client databases,
relationships and equipment.
Couri and Rella were partners in 65-year-old Young's of Ridgefield,
with Darrow, who started Pennacle Landscaping in Ridgefield and operating
Tedco Management Group LLC, Calabash, N.C., joining them to start and grow the
We Do Lines business.
The idea for WDL sprang from intense brainstorming sessions with Darrow,
coming up with parking lot striping. This eventually led to related parking
lot services. The company's website (
www.wedolines.com) lists curb painting and pavement stencils, handicapped spaces, wheel
stops, traffic sign installations, warehouse floor striping and staging,
and parking lot cleaning and light sweeping as services, as well.
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