We Do Lines has been featured in
Bloomberg Businessweek! The article discusses how unique the “
We Do Lines” brand and the parking lot striping industry are. CEO Chris Couri
details how he was able to launch and grow
We Do Lines to 17 locations across the country, starting with major clients like Doral
Golf Resort & Spa in southern Florida, which Donald Trump now owns.
Chris notes the importance of parking lot striping, as almost 20 percent
of car accidents occur in parking lots and that their employees must be
very meticulous for each job. Chris also includes his dream parking lot
job, The Mall of America. Click
here to read the entire feature.
Odd Jobs: The Picasso of Parking Lots
Chris Couri, 36, is well aware that at least part of the reason for his
company’s success is its racy and admittedly juvenile name:
We Do Lines. “People are always taking pictures of our vehicles and the trailers,
posting them on Facebook (
FB),” he says. The name is intended to call to mind a certain illegal
narcotic that’s typically imported from Columbia and consumed through
the nose. “What better way to grow a brand,” offers Couri,
“than free publicity that’s generated from the name?”
The actual lines done by the Ridgefield, Conn., company are of the pavement
variety: It paints lines in parking lots. This is a peculiarly small specialization
that has grown from a three-person operation in 2008 to a nationwide enterprise,
with 17 locations from New York to North Carolina to Ohio. It recently
expanded to the West Coast, opening a franchise just outside Phoenix.
“Dry and hot is the best weather for us,” says Couri. Most
of the paint jobs can take up to 30 minutes to dry, but in Arizona’s
triple-digit temperatures, “our paint dries within minutes.”
Click here to read the entire article.